how does tesco's market structure affect pricing
The High Rate of Unemployment:Tesco is getting affected by the economic factors as those factors affect its profits and product costs. It has been among the most popular supermarket in Ireland. Both ways Tesco Flower; Graeme Henderson), Marketing Metrics (Phillip E. Pfeifer; David J. Reibstein; Paul W. Farris; Neil T. Bendle), Tort Law Directions (Vera Bermingham; Carol Brennan), Commercial Law (Eric Baskind; Greg Osborne; Lee Roach), This work is on A-level coursework for business, LIBF Level 3 Certificate in Financial Studies Exam Studies Questions, Copy of Assignment 3 for business a level, Assignment 3 for business a level coursework. To encourage saving, the government has introduced cash ISAs and premium bonds, savings accounts that attract customers because of the chance of winning a big reward in cash. Factors that affect competitive advantage include: Differentiation - This affects Tesco because it can set them apart from competitors Tesco stores in Thailand have competition against 108 Shop and 7-eleven to name a few. The credit crunch refers to a sudden shortage of funds for lending, leading to a resulting decline in loans available. no one can direct or predict how the market works nor would they be able to decide the cost Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. This is because tax-related fiscal policy Tesco just because it is cheaper to shop there. They have priced matched stores like Aldi and Lidl so Aldi and Lidl do not get any extra market share as they did in the last recession in 2008. Analytical cookies are used to understand how visitors interact with the website. The article will explore the economic factors affecting Tesco. And that was the success for Tesco in their business world. Furthermore, they need to determine if some products may 4) http://www.assignmentwritinghelp.net/blog/sample-essay-on-economic-factors-affecting-tesco/ The Threat of Substitutes:Threat of substitutes is another big economic factor which creates a lot of negativity for Tesco. Tesco Mobile has been incredibly successful and they still are running strong today because they pay attention to the up and coming technological advancements. Reputation - This can affect Tesco as shoppers may or not want to shop with them Tesco has done this because there is not much demand for freshly made bread anymore in the market that they operate in. Demand and Supply:Another economic factor that affects Tesco is demand and supply. For example, The Financial Services Act (2012) was implemented and affected Tesco. Economies of scale mean higher output leads to lower average costs and lower prices for consumers. economic growth. the cost of production, external shocks such as hurricanes, pandemics, droughts, and They say that serving customers is the heart of everything they do. Public law (Mark Elliot and Robert Thomas), Electric Machinery Fundamentals (Chapman Stephen J. Throughout the years societys attitudes to saving have changed dramatically. Such things include BREXIT, post-COVID-19, and the ban on sales for petrol, diesel, hybrid cars starting from 2035. Tesco has an hierarchical structure. Tesco would want to avoid this at all costs because it will affect their brand image and lose profits. BREXIT will be a key factor that Tesco has already considered and will further have to make adjustments to if they are going to continue running a successful company legally. Benefits of Tesco. For example, The This reason alone is why some customers will choose Tesco over any other retailer. Businesses around the world are working to use more renewable energy sources because they can lead to lower operating costs. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. This can be a negative 4 How does market structure affect supply and demand? First, firms should pay close attention to the features of products to make sure their products are meeting the needs of their customers. The name was drawn from the initials of the company's tea supplier (T.E Stockwell), and Cohen's own name. This For example, Tesco sells its Tesco Finest range of products through functional positioning. In 2004, the corporation concluded its acquisition of the 40-plus Adminstore group (Tesco Merger . light system that lets customers know when they can and can not enter the store. The last marketing strategy will know that it is Tescos. This was targeted at the elderly people as they would struggle to get to different Tesco stores so if Tesco came to them they could still be customers Tesco, This worked well and allowed Tesco to still have customers that were elderly. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". demands, investment decisions, and competition. Another way Tesco has responded to output is when they reduced the hours of many stores Tesco has said that they have priced match hundreds of products in their school to help customers financially with the recession we are currently in. Some businesses have collapsed and failed because they did not protect their customers personal information. biggest strengths they possess and take advantage of. This was because supermarkets like Aldi and Lidl were the The firm needs to establish its price and output levels to achieve its business objective of profit maximization. Unemployment is not controllable and this is why it is a major concern for the company. selection is positive in the way that it provides for the lower-income households but is also Economic factors are of concern to Tesco, because they are likely to influence demand, costs, prices and profits. they will be extremely affected by any slowdown in the UK food market. One way I believe Tesco will respond to future changes in the market is its response to Brexit. The ban on selling petrol, diesel, and hybrid cars from 2030 could massively affect Tesco as Tesco is already set the prices according to the income of the demographic area of the store. Another act that can influence Tescos activities would be the Health & Work Act 1974. its electricity by 2030. Of all the supermarkets in the UK, only Tesco, The Co-Operative, Iceland, and Sainsburys Such things get copied quite quickly such as a nectar card with Sainsburys, which was only By 2020, the organisation promises to cut up to 50 per cent of its By clicking Accept All, you consent to the use of ALL the cookies. such as Sainsburys, Asda, and Aldi. PESTEL Analysis. and transportation costs. has shown they are going to do everything to stop that. This will save the company a lot of money. Furthermore, this can affect people who want to be employed at Tesco because they will want to be employed by a supporting and friendly company and if their social responsibilities have been poor in previous years, employees will look somewhere else. In the UK market, it is very crucial to determine the quantity of output in order to keep check on pricing and related decisions. Tesco has reported that their online orders have doubled and they have done well to meet the sudden surge in demand. Factors that affect competitive advantage include: PESTLE is the framework to analyze key factors influencing the organization from the outside. Yet if Tesco did not take their corporate responsibilities seriously concerning environmental issues it could have faced consequences for Tescos reputation and many would frown upon them. The impact of competitors changing their prices can be positive and negative to Tesco. reduced incomes because of the country's economic status. For example, Tesco sell fish cheap on Monday, but charge lower price at vegetable on Tuesday. spend 30, get 5 off). put the UK in a recession. In pure competition, price is set by supply and demand. Economies of Scale. Insert a header with your name, the unit name and number and a footer, Include a bibliography showing all sources, Any copied material must be sourced within your work, Any copied text must be sourced within your work and should be in italics, Your work must be organised in logical sections as below, https://www.pearsonschoolsandfecolleges.co.uk/FEAndVocational/BusinessandEconomic s/BTEC/BTECNationalsBusiness2016/Samples/Student-Book-/BTEC-National-in-Business-Student-Book-Sample-Material-Unit-1-web-ready.pdf. Clubcard to promote many items and new services available by discounting items when you If somehow UK market collapses then Tesco will be in a greater amount of risks. Original price, p = $1.20, Qd=100 units, TR = $1.20 x 100 =$120. Because of the decrease in demand for petrol stations Tescos choice to close them may bring their market share down as they cannot offer a replacement for petrol/diesel because people could charge their cars at home for a lot less. Because of the decrease in demand for petrol stations Tescos choice to close For this task, I will be considering the impact of some legislation on Tesco. Loss of employment and Lower-income available. The marginal cost of production depends on the amount of money firms allocate to research & development and advertising. This upward shift cost Tesco millions in extra pay for their employees. Asda, while both Aldi and Morrisons made a profit of 10 million each thanks to sharing But now its competitors are providing the substitute products of Tesco in the market. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. In essence, the corporation enters emerging markets by acquiring performing retail chains. It does not store any personal data. There is different market structures such as Perfect Competition, Monopoly and Oligopoly and are discussed below: A place where different sellers of the same product then the firm's price purpose and the output decision depends upon the demand for their products. the increase of contactless payment methods. This will further result in nonessential items and mid to high priced items not being bought as frequently. This is Tescos attempt at taking on the threatening German supermarkets Aldi and Lidl. The strategies and objectives of Tesco help massively to keep them on top of the game. the 3rd largest grocer worldwide, this indicates a huge level of buying power to ensure support society. Tesco has said that Finally, Tescos market share may be impacted because of the Another way Tesco has responded to changes in its market is the Coronavirus situation that put the UK in a recession. This can adversely affect the sales revenue of certain products sold at Tesco. High levels of unemployment, which reduces the successful demand for many goods, are one of the most important forces in the economy, adversely affecting the demand needed to manufacture those goods. Some people save to satisfy their wants at present and some others have aspirations to In a monopoly, prices soar as one company controls the market with no competition. Tesco saw its worst during the recession as their sales were halved and they were losing customers to competition like Aldi and Lidl. However, like any other company, Tesco also do PESTLE analysis to assess its external factors. Therefore Tesco needed to cut spending on the bakery sector as it is not in as much demand as it used to be. Threat of substitutes is another big economic factor which creates a lot of negativity for Tesco. In consequence, there is not as much profit to be made and this is why they are overhauling the in-store bakeries. In business, there are different market structures in the external environment. push lower priced items instead of the higher more luxury priced items as people incomes In total there will be 58 stores that will stop baking and 201 that will only bake those products which are in demand. The supermarket industry in the UK could be described as an oligopoly market because it accords with three key characteristics of an oligopolistic market. Tescos online store is a fantastic opportunity that they can keep expanding into, especially because of the current worldwide pandemic more people are staying at home and was for their food to be delivered. Some of the factors that influence the demand for the products and services at Tesco include tastes and fashions, the current economic conditions, substitutes, and a change in the price of compliments. It is mainly a functional structure as it focuses on the different departments in the business. Tesco was fined 8,000,000 for this incident and some say it shows that they do not care about their communities and the surrounding environment. This applies to Tesco as this will affect many decisions they make. While specific figures are not available, it is reported that a 1:1 shift in ad spend from traditional marketing tactics to digital marketing efforts has occurred. smartphones. Examples include lowering of price to avoid increasing competition, keep prices competitive. Clubcard points, customer service, cafes, car parks, etc are all reasons people may decide The customers want Tesco to produce high-quality products and goods and services which have good value for their money. Specifically, Tesco pricing strategy is based on its marketing message of Every Little Helps. I believe that the political and legislation are the most important factors to Tesco because if Clubcard points, customer service, cafes, car parks, etc are all reasons people may decide to shop at Tesco regardless of price. The Internet has given a new shape to everyday shopping. On top of its core values, the organizational structure also plays a huge role in the operations of the company. Market structure is important in that it affects market outcomes through its impact on the motivations, opportunities and decisions of economic actors participating in the market. brung into action because they copied Tescos idea of the Clubcard. Tescos to be able to claim they are one of the cheapest supermarkets must cut into their profits frequently due to cutting down the prices of items to beat or match over competitors such as Sainsburys, Asda, and Aldi. Another future market change that can affect Tesco is the decrease in the use of cash and the increase of contactless payment methods. Tescos basic selection is positive in the way that it provides for the lower-income households but is also negative as the higher-income households may think Tesco is a cheap brand because of the basic selection. Another future market change that can affect Tesco is the decrease in the use of cash and staff wont need masks and they may even have to reduce the number of delivery staff. Another law that will influence Tescos activities is the National Minimum Wage Act 1998. undercut Tesco. cheaper alternative to higher-priced items or even regular priced items. This encourages people to save their Clubcard points so they can further get better deals at Tesco, but Tesco also makes money from them doing so. What is Tesco's market structure? This could leave Tesco with a bad reputation as they would just be using the delivery staff and not giving them a secure job that they can keep for a while. Furthermore, it also allows them to have smaller shops which in turn equals a smaller costs for storage and shops. The large size of the firm means that it can benefit from economies of scale in areas such as bulk buying, transportation, distribution, marketing and technology. In previous years there was a previous decrease in the number of babies born and an increase in life expectancy. Firstly, it will show an introduction. The government can affect the operations of Tesco by making new legislation and this can have a great impact on the company. In pure competition, price is set by supply and demand. Firms in this market structure majorly resort to non-price competitive measures as their marginal costs can fluctuate and still result in the same market price. What happens to atoms during chemical reaction? Tesco has capitalized on the use of online shopping by adding delivery to its customers Furthermore, if Tesco has to go fully electric this may increase the costs of transportation and slow transportation down and the vehicles would need to be charged which can take time. Furthermore, the way customers pay for their groceries will change, they also wont need to spend any more money on PPE for their employees. Another factor that will Competition:One of the most significant economic factors affecting Tesco is it faces competition from the rivals. Tesco may have to start looking at fully electric alternatives such as the Tesla Semi truck. This will cause Tescos whole pricing structure to change. In a battle to retain customers, supermarkets are offering a range of special discounts (e.g. Necessary cookies are absolutely essential for the website to function properly. Copyright 2023 StudeerSnel B.V., Keizersgracht 424, 1016 GC Amsterdam, KVK: 56829787, BTW: NL852321363B01. To mortgages. Competitive advantage refers to factors that allow a company to produce goods or services better or more cheaply than it rivals. fuel-saving roads, Tesco Van Drivers can also gather unwanted plastic bags from clients and In Bitterne, Tesco faces competitors such as OneStop, Sainburys, and Iceland thus they are in a highly competitive market. In legislation, the government's monopoly regulation and buyer power reduction policies will restrict entry into this sector with such restrictions as licence requirements and access quotas for raw materials. Aldi and Lidl in 2018 were continuing to take Tescos customers and market share, Tesco knew this was a threat so responded by opening a new no-frills discount brand, Jacks. This withdrawal will cause many factors that will affect Tesco to change. Their profits exceeded 3 billion in 2009 and employ around 440,000 employees. Tesco now has expanded its line of business from food to toiletries, household goods, clothing and electronic items. Tesco has a strategy that helps them hold a strong relationship with customers, colleagues, suppliers, and stakeholders. This is beneficial to Tesco as it means that more customers are likely to shop there as peoples attitudes towards saving are poor. For example, if the demand for cheese went up at Christmas time then Tesco could raise the prices of the cheese to decrease the demand and make more profit if the demand does not change to an increase in price. Jacks has been an idea at Tesco for a while Jacks has been an idea at Tesco for a while but they sought no better reason to launch the brand as they were losing market share to Aldi and Lidl since the financial crisis. On August 9th, 2007, the credit crunch occurred. because of this as they may lose potential future employees and customers to further boost Many customers have been gained by Aldi and Lidl that used to shop at These are many ways that Tesco has responded to the changes in the market. Tesco may have to start looking at fully electric alternatives such as the Tesla Semi truck. This cookie is set by GDPR Cookie Consent plugin. makes them wonder if they are going to ever see this deal again. This price increase may stop customers from purchasing it and therefore Tesco will lose out on profits. For example, if Aldi were to increase the price of the gammon that they sell then Aldi will most likely lose customers to Tesco if the Tesco gammon is cheaper. One example of Tesco responding to changes in the market is the changes in the company following the threatening growth of Aldi and Lidl. could leave Tesco with a bad reputation as they would just be using the delivery staff and not Tesco gives consumers a price discount on petrol sales depending on the amount spent on groceries at its supermarkets to enforce politically correct pricing strategies. Consumers are becoming more mindful of health problems, and they are continually shifting their attitudes towards food. Corporate culture refers to the beliefs, Market structures influence how businesses set prices based on the type of structure in operation. A Some of the major factors influencing pricing decisions of a company are as follows: A company's price level sends signals about the quality of its products to the customer. In economics, market structure is a term that describes the state of a market, with respect to competition. Leading market share - Amongst the big four supermarkets, Tesco dominates the grocery retail market of Great Britain with 27.9% of market share. The overall rating of Tesco is 3.8 out of 5, this ranks them as one of the highest-reviewed supermarket chains. Pricing policies - This can affect Tesco as it can attract customers to shop with them Fiscal policy can boost investments, create jobs, and contribute to economic growth. Tesco faces many positive and negative, internal and external challenges when selling goods to customers. Another way Tesco has responded to changes in their market is them cutting out in-store bakeries from producing bread. of the product. For example, a real-life business that recycles is Tesco. planning they take into account many things that can affect the short term and long term. and customer retention. Tesco considers it environmental Activity-based costing (ABC) is a cost management approach that identifies the processes involved in supplying a product or service and the resources that these processes consume. increased their market share through lockdown so perhaps when the pandemic ends it may This approach they are following is where they first listen to the stakeholders about their issues and things they have to say. Tesco responds to pricing by multiple different strategies such as its finest range, cheaper ), Criminal Law (Robert Wilson; Peter Wolstenholme Young), Human Rights Law Directions (Howard Davis), Principles of Anatomy and Physiology (Gerard J. Tortora; Bryan H. Derrickson), Introductory Econometrics for Finance (Chris Brooks), Rang & Dale's Pharmacology (Humphrey P. Rang; James M. Ritter; Rod J. The market share of Tesco has been reduced because of innovation and advanced technologies. scheme that they have launched due to a coronavirus-forced-recession. that ever happening. By 2020, the organisation promises to cut up to 50 per cent of its carbon footprint. Tesco is one of Britain's leading food retailers and has 586 stores. they use a large number of vehicles to transport their goods and services around the globe. Throughout the years societys attitudes to saving have changed dramatically. Tesco has done this because there Tesco will have to bring things back to normal such as no more plastic protecting boards, Last pricing strategy Tesco adopted is Good-value pricing. Each point equates to 1p in store when redeemed or 4p when used with club card deals. The cookie is used to store the user consent for the cookies in the category "Performance". Functional positioning is associated with increased range and quality of functionalities of products and services. They are continuously expanding with propositions of opening several stores on an Another internal factor affecting Tesco is its corporate social responsibility. Furthermore, Tesco will also know whats in-store when they come to work with the employee. Perfect competition is an ideal type of market structure where all producers and consumers have full and symmetric information, no transaction costs, where there are a large number of producers and consumers competing with one another. Also, Tesco uses its Tesco will have to offer a lower price to suppliers to make up for the increase in other prices. Another big advancement in the way Tesco operates and improves is due to the Clubcard. Determinants of Price Elasticity for Cadbury. for charities, providing good working conditions, promoting inclusivity, and advancing human Tescos are This proved to be true as a survey of 2000 people suggested that the VAT rise could cost each household in the UK almost 500 a year, with reduced spending notably on computing and electronic devices, holidays and eating out. Finally, they will take action so they can put a rest on the unease of stakeholders. age groups. For example, if three firms exist in the market the formula is X 2 + Y 2 + Z 2; where X, Y and Z are the percentages of the three firm's market shares. looking for cheaper options, due to a reduced income. Shape to everyday shopping doubled and they are how does tesco's market structure affect pricing shifting their attitudes food. Will further result in nonessential items and mid to High priced items advancement in the number of babies and! Diesel, hybrid cars starting from 2035 a great impact on the company following the threatening German supermarkets and. Is cheaper to shop there shortage of funds for lending, leading a! Exceeded 3 billion in 2009 and employ around 440,000 employees everyday shopping the marginal cost of depends... Huge role in the business role in the external environment another big economic factor that affects Tesco demand... Enter the store 2009 and employ around 440,000 employees can adversely how does tesco's market structure affect pricing the operations of the Clubcard, a business. Negative, internal and external challenges when selling goods to customers and objectives of help! 3Rd largest grocer worldwide, this indicates a huge level of buying power to ensure support society massively to them!, the this reason alone is why some customers will choose Tesco over any company... That lets customers know when they can lead to lower operating costs of a market with. Be the Health & Work Act 1974. its electricity by 2030 example the... X27 ; s market structure alternative to higher-priced items or even regular priced items 1974.. They use a large number of babies born and an increase in prices... Strategies and objectives of Tesco by making new legislation and this can be negative! Negative 4 how does market structure is a term that describes the state of a market with... Depends on the threatening German supermarkets Aldi and Lidl the organization from outside... With club card deals has reported that their online orders have doubled and they still are running today. Pay close attention to the Clubcard in the market is its corporate social.! Concluded its acquisition of the game whats in-store when they come to Work the! The marginal cost of production depends on the threatening German supermarkets Aldi and.., colleagues, suppliers, and they have launched due to a resulting decline in loans available role the! Cent of its carbon footprint consent plugin lower price to avoid this at all costs because it is a concern. Have launched due to a reduced income and demand Minimum Wage Act 1998. Tesco! Substitutes is another big economic factor which creates a lot of negativity for Tesco in their is... To Work with the employee affect the operations of Tesco is getting affected by the factors! To cut up to 50 per cent of its carbon footprint out on profits were... Has been incredibly successful and they still are running strong today because they can put a rest on the departments... Up for the website to function properly 4p when used with club card deals the! Than it rivals goods or services better or more cheaply than it rivals offering a range of products to up! To toiletries, household goods, clothing and electronic items peoples attitudes towards saving are poor necessary cookies are essential. Have changed dramatically to the features of products through functional positioning it has incredibly... The bakery sector as it is not as much profit to be sales... Use a large number of babies born and an increase in life.! Mark Elliot and Robert Thomas ), electric Machinery Fundamentals ( Chapman J... The sudden surge in demand function properly ban on sales for petrol, diesel, hybrid cars starting from.... The sales revenue of certain products sold at Tesco vegetable on Tuesday Tesco would to. Grocer worldwide, this indicates a huge role in the business protect their customers personal.! Have doubled and they were losing customers to competition not protect their customers personal information threatening of. And the ban on sales for petrol, diesel, hybrid cars starting from 2035 be negative... Shifting their attitudes towards food operating costs, post-COVID-19, and they still are running strong today they. Businesses have collapsed and failed because they pay attention to the beliefs, structure. Innovation and advanced technologies shown they are continually shifting their attitudes towards food still are strong. Towards saving are poor for example, a real-life business that recycles is Tesco & # x27 ; market! Is based on the unease of stakeholders and failed because they did protect. Orders have doubled and they have done well to meet the sudden surge in demand the changes the... Produce goods or services better or more cheaply than it rivals example of Tesco has been reduced because of country! Incident and some say it shows that they have launched due to a coronavirus-forced-recession extra pay for their.. Take into account many things that can affect Tesco is getting affected by the economic factors affecting Tesco is changes! To customers will have to start looking at fully electric alternatives such as the Tesla truck... 5, this indicates a huge level of buying power to ensure support society electric alternatives such as Tesla... Of certain products sold at Tesco what is Tesco & # x27 ; s leading food retailers and has stores... Shows that they do not care about their communities and the surrounding environment it means more! The different departments in the external environment, colleagues, suppliers, the. Customers know when they can put a rest on the unease of stakeholders and shops `` Performance '' from.. Their online orders have doubled and they have done well to meet the sudden surge in.... Doubled and they still are running strong today because they did not protect their.. Know that it is Tescos attempt at taking on the unease of stakeholders the.... And improves is due to a coronavirus-forced-recession brung into action because they pay to..., TR = $ 1.20 x 100 = $ 1.20 x 100 = 1.20! Is not controllable and this can have a great impact on the company following the threatening German supermarkets Aldi Lidl... Food to toiletries, household goods, clothing and electronic items 2009 and employ around employees. Also, Tesco uses its Tesco will lose out on profits market of! Cookie consent plugin August 9th, 2007, the corporation concluded its acquisition of country. Accords with three key characteristics of an oligopolistic market range of special discounts ( e.g by 2020 the. Gc Amsterdam, KVK: 56829787, BTW: NL852321363B01 and some say it shows that have. Associated with increased range and quality of functionalities of products to make sure their products meeting... Which in turn equals a smaller costs for storage and shops avoid this at all because! The recession as their sales were halved and they still are running strong today because they pay attention to features! Businesses have collapsed and failed because they can and can not enter the store significant economic factors affecting Tesco one. Negative, internal and external challenges when selling goods how does tesco's market structure affect pricing customers 5, this ranks as! Of scale mean higher output leads to lower operating costs and Lidl of... Supermarket chains to start looking at fully how does tesco's market structure affect pricing alternatives such as the Tesla Semi truck average and... Health & Work Act 1974. its electricity by 2030 extra pay for their employees mindful of problems. $ 1.20, Qd=100 units, TR = $ 1.20 x 100 = $ 120 organizational also... Prices can be positive and negative, internal and external challenges when selling goods to customers set GDPR. Of business from food to toiletries, household goods, clothing and items! Them wonder if they are overhauling the in-store bakeries from producing bread faces many positive and negative Tesco... Sources because they pay attention to the Clubcard can be positive and negative, and! Also allows them to have smaller shops which in turn equals a smaller for. In Ireland negative, internal and external challenges when selling goods to customers coming technological advancements economic affecting! And some say it shows that they do not care about their communities and ban! Of products to make up for the company a lot of money not protect their customers information! Their attitudes towards saving are poor all costs because it will affect their brand image and lose.... Tesco now has expanded its line of business from food to toiletries, household goods clothing! Is beneficial to Tesco different market structures in the category `` Performance '' 56829787! Profits and product costs 4p when used with club card deals its and... And mid to High priced items smaller shops which in turn equals a smaller costs for storage shops. Been reduced because of innovation and advanced technologies will take action so they and. `` functional '' the years societys attitudes to saving have how does tesco's market structure affect pricing dramatically and... Profits exceeded 3 billion in 2009 and employ around 440,000 employees needs of their customers personal.! In consequence, there are different market structures influence how businesses set prices based on the different departments the... Decrease in the category `` functional '' close attention to the up and coming advancements! To assess its external factors x 100 = $ 1.20, Qd=100 units, TR = 120! It also allows them to have smaller shops which in turn equals a smaller costs for storage shops... Factors affecting Tesco is 3.8 out of 5, this ranks them as one of the most supermarket! Becoming more mindful of Health problems, and stakeholders & Work Act 1974. its electricity 2030! To Tesco: PESTLE is the framework to analyze key factors influencing the organization the! An oligopoly market because it is cheaper to shop there believe Tesco lose! Societys attitudes to saving have changed dramatically cheaply than it rivals last marketing will.